The Perspective Podcast

Do you want to elevate your side projects into a booming creative career? If so, then The Perspective Podcast is for you. Scotty Russell of Perspective-Collective encourages you to build something for yourself through punchy solo episodes meshed with insightful interviews with some of the biggest juggernauts in the creative industry. While the highlight reels are great, this show focuses on the adversity, process and story behind how people reached their success. This is your friendly reminder to keep showing up, keep putting in the work and keep got this!
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Jun 20, 2018

Adam Grason: Responding to Adversity While Not Being a Dick

From the outside looking in, we tend to think the rockstar creatives we look up to are living a perfectly curated life through the social media lens. However, when you peel back the curtain, things aren’t always what they seem.

We all deal with adversity whether you see it or not. At the end of the day, it’s about how you respond.

Are you the type of person who cowards in a corner when you take an L? Or are you the type of person who dusts yourself off and takes the blow to the chin as a learning experience?

It all boils down to a choice.

Creating Something That Lasts

Queue today’s guest: branding, design, and Illustrator Goliath Adam Grason of Grason Studio out of Orlando, FL.

Adam has crushed projects for design brands like Google, Vayner Media, Dunkin’ Donuts, and Target to name a few. Behind the social media lens, he’s just a normal, down-to-earth, genuine dude who deals with his own adversity as a father, husband, and designer.

In this episode, Adam serves up an enthusiastic and transparent cocktail of topics like:

  • Breaking up with Disney
  • Leaving behind a legacy and creating for impact
  • Putting people over profit first
  • Buying into yourself
  • And so much more…

I have a feeling you’re going to want to take on the world after hearing this one.



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Jun 13, 2018

Reframing the Lens with Propaganda

Sometimes, we get so stuck in our way of thinking because of what’s been force-fed to us. Often we must unlearn what we’ve been taught and reteach ourselves to see things from different perspectives.

Perspective is key. When you reframe the lens you look through, you can better deal with issues in both your creative and daily life.

Simply visualizing yourself in someone else’s shoes can radically change the way you think, speak, and act on a certain subject. When you are able to see a bigger picture at stake, you begin to find ways you can contribute to a greater cause.

That’s what this show is about. I’m no one special, but I feel I have a special privilege and duty to invest a large chunk of my existence into pouring something “good” into this world. I feel called to be a player on a star-studded team that’s going to accomplish something phenomenal in the grand scheme of things. You could be a pivotal role player, too.

Fail and See What Sticks

Queue today’s guest: Jason Petty, a Hip Hop and Spoken Word juggernaut who slays under the alias Propaganda. While I see myself as the role player, like a Derek Fisher or Robert Horry of 2001-2002 Lakers, PropHipHop is a superstar—say like Shaq or my all-time favorite player, Kobe Bryant, in this greater picture.

Before I heard his music, I was captivated by his Keynote talk at the AIGA Thrive Conference in Raleigh, NC, back in late February. The way he commanded the stage, plus the ideas and critical thinking he showered our brains with, left me speechless and inspired. I knew I had to have him on the show to share his perspective with you.

Once I started listening to his music, it only elevated my respect for him as he’s a master at crafting a visual picture with his words.

He’s a down-to-earth dude who can inspire you to get into the boxing ring with the gloves laced up and to start putting more intention behind your work and actions.

Today, Prop and I peel back layers and go deep into topics of:

  • Reframing the lense in which you see the world
  • Throwing spaghetti at a wall to see what sticks
  • Benefiting from failure as an artist
  • Curating cultures and experiences as artists
  • Of course his favorite pizza and so much more

There's a lot of hype built around this episode and I promise it won't disappoint.



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Jun 6, 2018

Show Your Weird & Banish the Vampire Trend Suckers

A wise philosopher once said,"Today you are you, that is truer than true. There is no one alive who is youer than you." This wise soul was Dr. Seuss.

We live in a society where you are brainwashed to feel like you're missing out if you aren't jockin' the latest trend.

Sorry bruh, but you're doing it wrong if you don't have the freshest $120 Supreme t-shirt or the top of the line headphones that break within a month.

This culture can also parallel the creative world you and I operate in. There are waves of trendy work being featured and many of these geniuses are being hired by the big wigs with deep pockets.

Who doesn't want to catch features and have these businesses make it rain dollar bills on you?

This fear of missing out or being irrelevant causes us to lose sight of who we are at our creative core.

More than ever, I feel it's crucial to get back in touch with your weird quirks that make you you.

It's time to stop being a vampire trend sucker.

It's time to stake your claim on your small unique pixel patch of the internet.

Here are three super convincing reasons to show your weird and wave your freak flag with pride..

1. You Get to Know You

It's easy to get wrapped up in thinking you have to be a curated robot who creates for validation. Vanity metrics become your oxygen and you can't breathe if the internet doesn't like the work you created to please it.

However, when you allow yourself to play, experiment and fuck up, you create a breeding ground for your imagination to surprise you. You'll learn new techniques, styles and a deeper understanding of you and your process.

Getting to know yourself through your work can be frustrating, especially when you don't rock that first, second or tenth attempt of what's in your mind. Over time though it becomes rewarding as you begin finding your voice and unique style.

My strange obsession with pizza, cats and outer space have slowly found their way in my work over the years. I was hesitant at first because it broke "curation." Oddly enough, these weird quirks have become my highest engaging work and my best sellers in products.

It let people see my true colors and get to know Scotty, the human behind the work.

If a certain song or quote hits you deep, express it by creating some work.

Letter out that stupid pun or dad joke that only you laughed at.

Show your weird obsession for gummy bears or goat cheese in a abstract illustration.

Whatever it is, don't be afraid to experiment by finding and sharing yourself in your work.

2. You Become the Black Sheep

Sometimes you scroll through your feeds and all you see is the same style of work or composition.

Yet once in a while you stop scrolling and have to pick your job off the floor due to someone's brilliant and original work.

That person is the black sheep, and you should strive to be that untamed beast.

Being the black sheep has always had a negative connotation to it. You're essentially the oddball in the family who sticks out for the wrong reasons.

However, in the magical creative realm, I'm learning that living the black sheep life is what helps you stand out and rise above the noise.

Instead of trying to fit it and mimic the waves everyone is riding, why not swim against the current?

A few people that do incredibly unique work that makes me pick my jaw off the floor are:

  • Charlie Elms of @10.Years.Time as he has these intricate and wildly creative hand cut paper collages. Warning, there may be a hint of nudity in some of them but that's what makes him different.
  • Bryce Wong of @bbbrycewong as he has this mesmerizing wavy glitch style that he applies to everyday relatable characters
  • Meni Chatzipanagiotou of @menis_art as she has a unique way of creating a detailed whimsical black and white illustration that feels right out of an Alice in Wonderland scene

3. You Generate Universal Permission Slips

"Be brave enough to show your weird and OWN YOUR FLAVOR. The weird will be rewarded as you give permission to others to find and show their weird."

I totally paraphrased this but I believe I heard this from Lauren Hom's episode on the Creative Pep Talk Podcast with Andy J. Miller.

It's crazy how often I hear creatives tell me that they are reluctant to share their work at all due to the comparison trap and the fear of being judged.

I know this feeling all too well as it took me till the age of around 20-21 to claim I was an artist and to share my work publicly.

Regardless of your audience size or track record, publicly showcasing your weird can spark a ripple effect. When people see you comfortably sharing something that's out of the norm, I feel one can absorb some self-confidence through osmosis to do the same.

You never know who's paying attention to what you're kicking out and the impact that it could have.

It's Hard to Grow if You Don't Show

I get it, it's hard to shake things up and put yourself out there. However, it's hard to grow if you don't show.

We live in a world that tries to convince you that you should should want to be someone else. Hence getting out of your comfort and waving your freak flag is more important than ever.

Remember, nobody is better at being you than you.

Show your weird and be the black sheep.



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May 30, 2018

The Peaks & Valleys of Nick Misani

How many times have you put yourself in a position to land an opportunity only to be rejected?

That shit hurts doesn’t it?

It not only leaves a bitter taste in your mouth, but it also makes you reluctant to get back on the saddle and try again (I’m not a country fan but always wanted to say that).

That’s the curse of being a creative. You’ll always face adversity and fall on your ass from time to time.

It’s inevitable.

It’s also the beauty of being a creative. It's an every day challenge and you have the ability to dust yourself off and keep fighting.

This is how breakthroughs manifest.

Responding to Rejection

Queue today’s guest, Mr. Nick Misani. His one of a kind majestic Fauxsaic masterpieces has allowed him to quickly make a name for himself in the lettering realms.

However, that’s not the only style he excels at as he’s landed juggernaut clients such as Target, PepsiCo, Airbnb, Vanity Fair, etc with his diverse range of skills.

The only thing that matches his incredible work is his inspiring story as he’s dealt with waves of adversity and rejection to get to where he is today.

In today’s episode, we dive deep into the topics of:

  • Finding your own style and voice
  • Marketing yourself and attracting clients
  • Creating a routine that helps you thrive
  • Responding to rejection
  • And obviously so much more...

So buckle your seatbelts, but not too tight though to restrict air circulation. Let’s dive deep into Nick’s story and work.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.



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May 23, 2018

Play, Fuck Up & Experiment

I pursue this podcast because I love it.

I pursue drawing and creating because I love it.

Being a creative, you got into this whole mess because you tried it, you loved it and you figured it out along the way. Sometimes along the way you forget why you loved it and you can steer of course for a season or even a few years.

I’ve been there as it’s also easy to get wrapped up in the validation of creating for others on social media instead of creating what you’re vibing too. When you give yourself permission to play, fuck up and experiment, amazing things can happen.

Brian Steely: Big Work, Chill Dude

Queue today’s guest, Brian Steely of Steely Works. Brian is the most chill, down to earth rock stars in the creative game right now. He’s done work for big brands like Element, Toyota, Nike and big bands like Phish, Mumford & son and My Morning Jacket to name a few. However, he’s not too proud to throw down with your average Joe brand looking to make a splash.

He’s made a name for himself with his monoline badge work that’s take the internet by storm.

In this episode, we cover topics of:

  • His illustration and branding process
  • Not losing the love of why you do what you do
  • Building others up over viewing the world as competition
  • Having some grit and sticking it out
  • And so much more

He’s a rad dude, a great friend and he drops a goldmine of takeaways that light a much needed fire under your ass.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.



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May 16, 2018

Diane Gibbs: A Champion for Creatives

Somedays you just lack the spark. You know, that feeling or reason that gets you stoked to jump out of bed and work on shit that lights your soul on fire.

Often it’s hard to see the gold we have buried within us. The inner critic blinds us from catching a glimpse of our potential.

Sometimes having an outside voice of reason can help break through that wall and give you the needed push to light that spark again. Sometimes you just need a champion or cheerleader in your corner.

While it may not be easy to be your own champion, you always have the ability to champion someone else.

People appreciate being appreciated. You never know the impact you can have on someone by spending a few moments of your existence to pepper them with a verbal pat on the back.

Maybe it’s just my background in coaching as I’ve had some asshole coaches who would destroy my confidence when I played sports. Its shown me the power of building someone up to help them perform at their best.

Someone who is a champion for creatives and does so much for our industry is Diane Gibbs. There’s an endless list of reasons why Diane deserves recognition as she:

  • Molds our future generation as a professor
  • Has the biggest and upcoming names share their stories on her weekly Design Recharge Show
  • Organizes and host events for creatives through her AIGA Mobile Chapter
  • Volunteers her time to help provide an incredible experience for people at Creative South

I could keep going but honestly, Perspective-Collective would not be where it’s at today without Diane.

Door Builder & Opener

True story. after writing shitty blog posts for almost a year, Diane offered me one of the biggest breakthroughs of my life when she asked me to be a Keynote at a conference she was hosting in Alabama. It scared me to death as doing your first talk in front of over 100 people isn’t easy, but reluctantly AND thankfully I said yes.

That opportunity jump-started my speaking career which then got me into teaching workshops and most importantly, starting this podcast.

Diane is a champion for creatives like you and me. I’m absolutely honored to have this brilliant woman on the show and I know you’re going to love her as much as I do.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.



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May 9, 2018

Going the Extra Mile to Catch Your Breakthrough with Matt Vergotis

Let’s get real for a second…

We live in a digital age where human zombies are glued to their screens and expect instant stardom after hitting publish.

When overnight success isn’t unlocked, It’s easier to quit and hop on board the next trend that may help them strike gold.

One of the harder lessons I’ve learned in life is that there are no shortcuts—everything takes time. I’m talking countless hours, days, weeks, months and years obsessively hammering away at honing your craft.

Something we have to remind ourselves is that continuing to show up when it’s not convenient and going that extra mile in your work can help you edge closer to catching that looming breakthrough.

Patience, Disconnecting & Chin Wags

This brings me to today’s guest, Matt Vergotis AKA the Verg. Matt is the prime example of being surgical with practice, having patience while knowing when to disconnect from the digital world.

When he’s not surfing the Gold Coast and spending time with his family, you can find him crushing Corporate Identities, Branding, Logos, Type Design, Calligraphy and Hand Lettering.

It’s a trip when I listen to Spotify and know that I’m looking at the titles he crafted on some of the most popular playlists, it makes the music I’m listening to that much better.

Matt is a down to earth, super energetic dude but knows how to throw down and get to work.

In today’s episode, we surf around topics such as:

  • Putting in the time and deliberate practice
  • The importance of presentation and going the extra mile
  • Creating for you and future clients, not for Instagram.
  • Having multiple creative outlets
  • Breaking curation and experimenting with different styles

My expectations were shattered with this episode and his transparency on pricing is what I think you’ll sink your teeth into the most.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.




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May 2, 2018

Elevate Your Instagram Lettering, Build an Audience & Attract Work

NOTE: Read the full blog post on The following is just an overview.

Hopefully, you know by now that I’m all about experimenting and pushing things to the next level. I realize many people in my audience are focused on lettering as they found me on Instagram. However, I know the majority of my audience wants to learn how to improve their craft and get more eyes on their work.

That’s why today, I’m switching things up with a collaboration blog post / episode with my brother Max at @Lettering_Daily on Instagram. Not only does he curate a successful lettering feature account, but he also loads up his website full of education, inspiration and resources for aspiring or seasoned lettering artists.

He reached out to me in March asking if I wanted to publish a tutorial on his site, but I had a different idea. I’m not one to do tutorials because everything I would basically teach is done by someone else who probably did it better. So I figured why not create an in-depth resource to help lettering artists grow an Instagram audience and potentially land client work as well?

Don’t worry if you’re not a lettering artist, there is so much value in here that no matter what medium or style you create in, this can help you grow an audience and elevate your craft.

Below I'm listing a brief overview of what is covered in the full blog post and podcast episode. I strongly encourage you to read the full 6 Tips for Growing Your Instagram Lettering Audience blog on It's loaded with resources, people to follow, links, images and bonus material.

If you think someone can find value in this episode please give it a share on social media. Your word of mouth is the reason the show keeps growing and you know I love you for it.

Instagram Lettering Tips

The following are the 6 tips I cover in the blog post / episode.

  1. The Art of Using Hashtags
  2. Engage with the Community
  3. Consistency
  4. Proper Presentation
  5. Deliberate Practice
  6. Be Different & Rise Above the Noise

Yes, these tips will this help you develop your craft and grow an audience. More importantly, it'll help you stand out and land work doing what you love.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.



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Apr 25, 2018

Making Shareworthy Work That Lights up Your Soul

Do you struggle creating and promoting work that puts a pep in your step?

Do you want to learn how to create an engaging side project that people can’t resist sharing?

I get it, this shit can be difficult and stressful. It’s easy to overthink and take the path that you THINK people want to see. However, creating to please others is a slippery slope that can suffocate the joy of what it feels like to create work that lights you up and resonates with the right people.

What makes you different and what interests you could lead to a goldmine of work that generates a massive breakthrough in your creative career.

Instead of trying to fit in, why not try to stand out by being you?

Queue today’s guest, Lauren Hom of Hom Sweet Hom. Lauren’s built quite the reputation of combining her lettering, illustration, unique ideas and quirky sense of humor into side projects that takeover the internet and go viral.

It seems she’s cracked the code for creating work worth sharing while having the business chops to market herself and her projects.

With her weekly #HOMwork prompts on Instagram, she helps thousands of people create work that stands out amongst the noise. Not only that but she has a Passion to Paid course which dives deep into helping you create and market a side project that interests you. It’s currently taking place as we speak so sign up for the winter waiting list in the mean time.

A Heaping Serving of Lauren Hom Passion Project Advice

In this episode, Lauren dishes out:

  • The secrets to what makes an interesting side project
  • Practical tips for making time to make shit happen
  • How to create shareable work with the resources you have
  • Her favorite kind of bread, pizza and much more...

Overall, this one will get you jazzed to get out of your comfort zone and dip your toes in a new project that excites your soul.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.



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Apr 18, 2018

The Dynamic Duo That is Super Team Deluxe

Our past experiences have the ability to positively or negatively impact and shape the future versions of ourselves.

So many times we let the bad things we’ve done or the things we don’t like in life define us. In reality, we should push our story forward by using those experiences as a guide to strive to do the best and to be the best we can.

As creatives, I feel we should constantly experiment, share our weird and let our freak flag fly. Your experiences, interests and quirks are the secret ingredients that’ll help you rise above the noise. Sprinkling in a dose of kindness will really add gas to the fire.

This brings me to today’s guests of Rogie King and Justin Mezzell.

Rogie King is a prolific coder, developer and illustrator who can name every Disney character from A-Z.

Justin Mezzell has built a stone solid reputation for his illustrations and witty yet whimsical copywriting. His love for Pokemon and people are second to none.

Together this dynamic duo makes up Super Team Deluxe, a collaborative funhouse that churns out merch that speaks to your soul.

Hold Onto Your Biscuits

Within this whirlwind of a ping pong conversation that feels like it’s fueled by your favorite caffeinated childhood soda JOLT, there is an abundance of value, encouragement and vulnerability tucked between the humor.

Hold onto your biscuits as we navigate topics of:

  • Making a positive statement about who you are
  • Creating work that aligns to your identity
  • Finding an outlet that lights you up
  • Cultivating an inclusive creative community
  • Jesus jazz hands, Jaffar and Scyther

Most importantly, they let you see the value of why it’s okay to work at your day job while grinding on your dream

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.



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Apr 11, 2018

Jayworking: Reinvent Yourself & Become a Creative Free Thinker

What if I told you, that you had the ability to contribute to something bigger than yourself?

What if I convinced you that you could leave your mark and impact our future?

Someone who is living life to their full potential and helping others reach theirs is Jamal Collins, AKA Jayworking out of Cleveland, OH.

Jamal uses his ambition and curiosity to constantly reinvent himself. He's evolved to where he now pours his wealth of knowledge of design, entrepreneurship, social media and character building into the youth of Cleveland.

He serves as an educator, mentor, consultant and most importantly a role model to our future generation who often lack encouraging influences around them.

This is Bigger Than You

In this episode, we discuss:

  • Not waiting and using your voice to make change happen
  • Finding ways to elevate all disciplines of life and design
  • Being conscious of what you consume
  • Working towards something bigger than yourself

Jamal is the real deal and the things he teaches can inspire you at any stage of your life to become a creative free thinker and make something happen in your life.

I’m stoked to bring you his story as his mission is something I can stand behind.



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Apr 4, 2018

Rolling With the Punches & Pushing Crayligraphy

When you’re pursuing work that’s important to you, you’re going to take a few hits to the chin and get knocked down a few times.

The real question is how do you respond?

Sometimes in life, you have to roll with the punches, dust yourself off and fight to create another day. You don’t get wrapped up in the adversity because you realize some people have it way worse..

Someone who is a champ at this is my brother Colin Tierney of Tierney Studio. Colin and I met in 2015 for the first time at Creative South back in 2015. He’s become a close friend who always bails me out of a pinch when I need help with pricing, pitching, delivering or providing honest feedback on my work.

Lets just say he's a pro at branding, calligraphy, lettering, teaching, starting interesting side projects and most importantly, puns. The dude is also the magician behind Crayligraphy which we will talk more in depth about in the show.

Strike a Nerve, Provide Value & Listen

In this episode, Colin shares:

  • His process for client discovery, pitching and deliverables
  • The three tiered pricing model
  • Overcoming adversity when you get punched in the mouth
  • Growing an audience with your side project
  • His favorite Crayola secret weapon

I want to leave you with some parting words from Colin that I hope will simmer in your soul:  "When you leave this earth, will you regret you didn't start or stick with it?"

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.



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Mar 28, 2018

Making Your Own Opportunities with Hoodzpah Design

You and I live in a world where so many people expect a hand out with minimal effort required. Then there are those who believe everyone else is catching a break while they constantly get dealt the short end of the stick.

Sometimes you gotta take the shit in stride and make something happen in your life...sometimes you gotta get uncomfortable and hire yourself.

Today’s guest did just that and have a reputation for being badass humans who make their own opportunities through self-initiated side projects

I’m talking about Amy & Jen Hood of Hoodzpah Design, a branding agency with moxie.

They went from working at a Coupon Clipper to slaying work from some of the biggest names we interact with on the daily like Google, Disney, Facebook, Vox Media, and Target...I’m sure you’ve maybe heard of some of these…?

I was lucky enough to meet them at Circles Conference last September and their big personalities complement their big work.

An Endless Buffet of Advice Served Hot & Fresh

In today’s episode, they serve up a buffet of advice ranging from:

  • Establishing an online presence and projecting the type of work you want
  • Saying yes and forcing yourself to get uncomfortable
  • Creating several streams of income
  • How to communicate the value of what you do
  • And a shit ton of other gold…

They will be a keynote speaker at Creative South in a few weeks so snag your tickets asap. They also have a new book dropping soon called Freelance, and Business, and Stuff: A Guide for Creatives that will help you elevate your freelance game. You can be the first to get updated on its release by signing up for their Newsletter (signup located at bottom of their homepage).

Listeners of this episode get a whopping 30% of their shop with the Promo Code: PC30How rad is that?

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.



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Mar 21, 2018

Durham Brand & Co. = Bourbon & Grit

When you see big time work for big time players, it's easy to jump to conclusions thinking there's a team of designers, copywriters, project managers, accountants, creative directors, etc. However, little do we know that sometimes behind the scenes pulling strings is a one man / one woman army wearing each hat kicking out mountains of highly crafted work.

Usually these are just normal blue collared beings with a superhero drive to make shit happen in their lives. Their tenacity is fueled by family, bills, coffee and in this case, Bourbon.

If you’re a sucker for branding, typography and want some guidance in slaying great work for great clients then buckle your seat belts as Austin Dunbar of Durham Brand & Co. joins us today on the show.

Austin has a gritty and delicately crafted style and his typography, compositions and texture game is on another planet. Let’s just say he’s not human but he works for brands us humans recognize like Hershey’s, Adobe, Michelob, Pop-Tarts and a few thou shall not be named but they are heavy hitters.

In this fast pace episode we peel the layers back on:

  1. Building relationships that lead to more work
  2. Pitching, pricing and delivering the goods
  3. Trimming the fat and focusing on what’s most important
  4. Setting large goals with confidence
  5. Having a good ass time doing your thing

Listeners of this episode enjoy a 10% discount on Austin's top notch merch game with the code PERSPECTIVE through his shop.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.



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Mar 14, 2018

Navigating Treacherous Waters

The road to making a name for yourself is seldom smooth and sunny sailings. There are treacherous open waters and plenty of storms one will deal with along the way. While someone you look up to is crushing it by sharing their gift with the world, you have no idea what they overcame to get to this point.

Sometimes you get stuck in a shitty situation and it takes kind people to lift you up and invest in you. From there, you're hopefully able to see what they saw in you. You eventually learn the importance of self-belief and having a drive that allows you to remove the limits we so often place on ourselves.

We need the adversity to fuel our drive to navigate these open waters. The more you show up and invest in yourself, the more you'll find value in what you do and how you can provide it to others. This is a huge part of what allows us to thrive as creatives and use our gift to make an impact on people.

The Drive & Passion of James Lewis

This leads me to today's guest. James Lewis is a hand letterer, logo and type designer, social media influencer, workshop leader, public speaker and all at the age of 22 out of Cardiff, Wales.

He’s amassed a large social audience while managing the popular Ligature Collective Instagram page that’s amassed over ¼ million followers.

James is wise beyond his years but his successful hot start out of university didn’t happen overnight. His incredible story of losing both his parents and being legally homeless at the age of 14 molded James into a driven individual. This drive allows him to combine his passion for creating and surgically finding a need for it in the world.

James has an infectious personality and in the episode, we dive deep into:

  • Using your hardships to fuel your drive
  • How to stand out and present your work
  • Tips for growing an engaged audience
  • Scheduling out time to make shit happen

And that’s just a snippet of everything we cover.

So put on your life jackets and hold on tight James brings a ton of energy to this fast-paced episode.



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Mar 7, 2018

Make Time for You & See Progress on Your Creative Side Hustle

Are you the type of person who wings shit each day and wonders why you're not making consistent progress?

If you are, it's okay because this used to be me too.

Over the past four years, I've slowly gotten to the point where I approach each day with intention like Tony Diaz mentioned in episode 52. Each day I have a focused plan of attack and I'm always going for the jugular.

Hands down, the biggest question I get asked by people on my newsletterFacebook group, emails or social media is: "How do I find balance and make time to work on Perspective-Collective with a day job, wife and other commitments?"

By no means am I even remotely close to being an expert at time management and productivity, but I've found what works and doesn't work for me. I hope what I share can help you find what works for you.

The following are the five biggest tips that got me the biggest results in pursuing my side hustle:

  1. Take one bite at a time
  2. Plan your attack
  3. Eat the worm
  4. Play Uno
  5. Eliminate distractions

1. Take One Bite at a Time

When we get started, it's easy to fall victim to comparison and feel like you're not doing enough when you see someone else crushing it.

Often, our ambition is larger than reality and we think we have to eat a whole pizza in one bite.

While it's great you want to start a blog, a podcast and add video all at once, I think it's best to slow your (pizza) roll. I feel you're biting more than you can chew and setting yourself up for defeat if you're:

  1. attempting to do all of this outside a day job
  2. with possibly a family
  3. without having a defined process

When I started over 4 years ago, it was simply posting drawings consistently on Instagram. Once I locked down that process I took on blogging. I slowly added a newsletter on top of that. Two years later I added the podcast and somewhere in between, I would take on some freelance.

I suggest taking things slow and steady as you don't have to climb Mt. Everest in a day. Start with one bite at a time with realistic expectations even if it's only 30 minute to and hour a day.

A little bit each day adds up.

Once you lock down your process, take a bigger bite and add the next thing to your plate.

2. Planning Your Attack

I've learned the most successful people don't just roll out of bed and just shit productivity. They schedule their success.

When I stopped winging it and actually planned my daily attack, it made decision making so much easier. While I still over commit myself from time to time, saying NO is slowly becoming a secret weapon.

Here's how I plan my attack.

Sundays I jot down in my planner all the tasks I need to get done in the week and when they need completed by. I then prioritize them with the A1 Steak Sauce Method.

  • The top urgent tasks get a ranking of A1-A5
  • Medium tasks get a ranking of B1-B5
  • Low priority that I can push back get a C1-C5
  • Anything after that is insignificant and I can eliminate it.

Throughout the week, I plan that A1 category task the night before which I share later in My Weekday Routine section.

3. Eating the Worm

I've always been a night owl, but waking up early has been the key to my productivity the last few years.

The book My Miracle Morning by Hal Elrod is definitely a worthwhile read if you need a kick in the ass to try it.

I believe in doing the most important task first that will scale my business when I have the most willpower.

The most important tasks for me that require the most willpower usually revolve around writing or editing for the podcast, workshops or speeches.

Working a day job and opening myself up to the world's distractions takes a massive toll on my willpower. There's no way I have the focus nor desire to do my best writing when I punch out.

Getting up early and eating the worm sucked in the beginning and can still be hard today. However, I started slowly getting up 10 minutes earlier each week which helped me adjust.

Working before the world wakes up provides the best focus for me and I usually devour that A1 task before I get to work at 7am.

That productivity high is addicting and makes getting up early easier when you see the progress.

4. Playing Uno

Playing Uno is just a fun way of saying focus on doing one thing each day that will help get you the most results.

Looking at a massive to-do list can be overwhelming and can paralyze you from taking any action.

By focusing on doing the one thing (generally the A1 task) you planned the night before, it makes things more objective and manageable.

When you knock out that one thing, you will no doubt feel accomplished. If you have leftover margin time aside from life priorities like family and work, you can then proceed to attack your A2 task or B1 task.

I can't recommend enough reading / listening to the books The One Thing by Gary Keller and Essentialism by George McKeown. These two will definitely help you sort out what's most important to focus on.

5. Eliminate Distractions

It's so easy for us to get distracted as we've become addicted to checking our phones, computers and tv's so we don't miss out on anything and everything.

When it's grind time, I eliminate all distractions so I can get into the zone.

For me, I kill all notifications on my phone in general except for texts in case of emergency. You do not need social media notifications on your phone. That shit will distract you from keeping the main thing the main thing!

I always have Do Not Disturb mode set on my phone from 9pm - 6am so nothing bugs me while I try to wind down through when I eat the worm and play Uno. I'll even turn it on when I need to practice a speech, record the podcast or get lost in a drawing.

If you're looking for more ways to cut distractions, I highly recommend reading or listening to Deep Work by Cal Newport.

My Weekday Routine to Make Time:

  • 4:30am - 6am - Eat the worm and play Uno
  • 10:00am - 10 minute productive burst break (sketch concepts, post on social media, respond to messages)
  • 12:00pm - 1:00 pm lunch break - Finish A1 task for the day or start A2 or B1
  • 3:00pm - 10 minute productive burst break (sketch concepts, post on social media, respond to messages)
  • 4:15pm - 5:30 pm - Gym to destress and block out the world
  • 6:00pm - 8:30pm - Low willpower work depending on Emily's schedule (drawing, social scheduling, responding to messages)
  • 9pm - Plan my attack for tomorrow

Find What Works for You

Everyone is different and no one's life is the same. This is what works for me and I'm always fine tuning it and open to new suggestions.

Maybe your willpower is best at night with the type of work you focus on? That's totally cool.

I think the most important thing is to be intentional, schedule your success and attack each day with focus. We need to gut check ourselves and seriously consider how badly do we want to make things happen in our lives?

It's possible to make time to work on yourself and your creative dream. Maybe you need to chill on the Netflix binging and mindless hours scrolling through social media?

If you're solo dolo in life, there is little to no excuse for finding and making time.

However, with having a significant other and a family, communication is key. I've learned it's hard for them to support you if you don't:

  1. Prioritize time with them and the family
  2. Communicate what you're trying to accomplish and when you're trying to do it (make sure you're on the same page with expectations)
  3. Include them on the team in pursuit of your dream (don't keep them in the dark especially if they don't have a concrete dream of their own, it'll cause tension)

There's probably more but these are the hard lessons I've learned along the way that can save you a lot of fighting. 😊

It's going to take some experimentation, determination and enthusiasm to figure out what works for you.

Remind yourself that this is a marathon. Strap in, buckle down and enjoy attacking your creative side hustle.

You have a lot of cool shit to create and great people to impact ahead of you.



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Feb 28, 2018

Building an Audience with Ian Barnard

In life, you often have to experiment over and over again until you find the right thing that works for you. Some may refer to this as failing while others refer to it as progress.

You may find "your thing" at a young age or you may discover it randomly later in life. Whenever or whatever it may be, it's never too late to find that thing that lights you up that can be shared with others.

This is how it happened with today's guest, Ian Barnard. Ian is a letterer, calligrapher, workshop leader and content creator out of the UK. Not to mention an amazing human being who pours himself into our community and would give you the shirt off his back.

I’ve watched Ian grow his audience from a few thousand to over 200k. He’s a wizard at audience building and creating viral videos, but he’s 100% open about his process and sharing his tips and tricks through his Youtube and Instagram tutorials and his Honest Designers Podcast.

He has an incredible story of how he went from getting by in freelance to making a self-sustaining passive income by creating products that help creatives like you and me elevate their work.

Side note: I created the episode artwork with his Chalk Dust Procreate Lettering Kit.

In this episode we discuss:

  • Tips for building an audience
  • Practice, patience and comparison
  • How to create shock factor that makes people share your work
  • Steps for creating your first product
  • His favorite pizza and so much more...

If you’re looking to grow your audience and make your work stand out than this episode is for you.

Want to receive a $50 voucher to Ian's shop? The first person to share this episode by retweeting or sharing an Instagram story and tagging BOTH Ian and I will win.

All other listeners can enjoy a hefty 30% discount on your first purchase on his shop by using coupon code PERSPECTIVE30. Hot damn!



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Feb 21, 2018

Lenny Terenzi of Hey Monkey Design

When you hit rock bottom and are backed into a corner, you’re forced to make a choice.

How do you respond? 

I feel it's easier to throw in the towel then it is to raise up and face adversity. It's take a lot of guts to get back up and attack life from a new direction.

Then you have Lenny Terenzi, who's went from extreme highs, to extreme lows only to climb his way back up to the top. Not only has he made a huge name for himself in the creative industry, but he shares his story and his Professor Dumbledore like wisdom alongside it.

Lenny is an expert at branding, illustration, screen printing, teaching workshops, speaking, organizing events and whatever else you can think of, he probably does it. He's a pretty squirrely and lovable character who operates under the name Hey Monkey Design.

Not only has he been a huge role model to me, but he has zero issues opening up and being transparent in order to help someone else avoid the mistakes he’s made.

In this episode we chat about:

  • Battling through creative block
  • Finding yourself in community
  • Vulnerability and getting out of your comfort zone
  • Building your own thriving creative business

If you think someone can find value in this episode please give it a share on social media. It’s because of your word of mouth that the show keeps growing and you know I love you for it.



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Feb 14, 2018

Pandr Design. Co & Drunk On Lettering

Sometimes there is more going on behind the scenes than you could possibly imagine.

While many people see only see the surface, it's those putting in the work when no one's watching that really get ahead in life. My guests today are a shiny example of putting in the hours behind the scenes and it's paying off.

Hold onto your biscuits as today I have the most bad ass female lettering duo in the game, Roxy Prima and Phoebe Cornog. You know them as Pandr Design Co. where they crush branding, murals, speaking and teaching. They are also the hosts of the popular Drunk on Lettering Podcast where they interview the biggest letterers in the game and show the personalities behind the work all while being drunk.

Genius I know right?

Behind their upbeat and entertaining personalities you see plastered on your social media, these two ladies grind harder than most of the creatives I know. They set massive goals, work their asses off and inject an entertaining and much needed spark into the creative community and industry.

In this episode, we go deep in the weeds of:

  • Saying yes and figuring things out on the fly
  • Ending the starving artist stereotype
  • Working your ass off and making opportunities happen
  • The power of outreach and collaboration
  • What their favorite pizza and drink of choice is

You’re going to be blown away by listening to how much work these girls actually put in and how they achieve results.



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Feb 3, 2018

Listen to the raw unedited audio response

Losing Sight of Why You Started

Sometimes we get down on ourselves and lose our way. Today's episode is in response to an Instagram friend of mine named Gosha Bondarev. To wrap some context around this, Gosha is a young illustrator and letterer from Saint Petersburg, Russia who aspires to be a full-time freelancer. I've watched him amass a following over 20k followers in the 1-2 years.

While someone may have a large follower count, this doesn't always translate into confidence and happiness. With Gosha's permission, the following is a message he sent me reaching out for advice followed by my response.

Note: I decided to write out a more thoughtful response for this episode based on the raw audio file I sent him which you can listen to here.

While I can't respond with audio to each person who sends me an email or message, I felt particularly called to respond to this one as it felt like my old self-talking through him.

I hope this wave of vulnerability and encouragement hits you when you need it most.

From Gosha

Hey man. Sorry if I am bothering you, but I need advice. I re-listened to episode #25 again because I wasn't able to do anything creative for the last month. After that, I felt like I should ask you.

The ugly truth is that I gave up, I started learning programming because it seems that I need some valuable skills to pay the bills. I have some pictures to post on Instagram from the last year but I'll run out of them soon and not sure what to do next.

I'm realizing that maybe four years of hustling is enough to understand this area isn't for me. I don't fit in here because I see what others are doing and how much more creative and interesting their stuff is. I feel I'm only progressing in using Instagram a little better but my drawing skills are on the same level as years go by.

I'd rather I realize it as soon as possible and try to apply myself in a different area. I asked a couple of friends from the creative industry and they tell me that, "If I'm not sure I want to do it than it's probably not for me."

I know that I should decide it by myself but I was hoping you'd have something to say.

To Gosha

Gosha, I'm glad you're able to be vulnerable and trust me not to judge you. What's funny is that I deal with this inner voice of doubt every day as I push the limits of my creative dream.

I feel sometimes we get to a point where we suffocate our dreams because we expect so much from ourselves. It causes us to not only lose sight of what we love doing in the first place but maybe miss the signs the universe is trying to guide us towards.

When I started Perspective-Collective almost 4 years ago, I had my heart set on becoming a full-time freelancer. I wanted financial freedom, time freedom and the bragging rights of working with the biggest names in the industry.

I saw people older and younger than me living out this dream. While I held and still hold a day job, it was hard to see past the $50 logo commissions people were willing to pay me. This slowly killed my freelance dreams.

However, I'm lucky that somehow I caught a sign from the universe and I began blogging. I've mentioned this before but blogging radically changed things in my career, even though my blog never blew up.

As I've made progress, this new path created new challenges and provides new waves of negative thoughts. I'm most envious of people like Andy J. Miller who hosts an incredible podcast for creatives as he has seemed to find his voice and unique artistic style. Not to mention his client list speaks for itself, but Andy has probably dealt with these same struggles finding his way.

I realize these moments of doubt and comparison are normal. Yet dwelling in them suffocates the passion making me forget why I do this in the first place.

I do this because I fucking love to create and I am passionate about pushing people to find their best creative selves. It's the coach in me that has lived on after football.

So I ask you, why did you pursue art in the first place?

Did you put pencil to paper in the beginning to land a client?

I highly doubt it.

You're incredibly talented, young and full of potential. It seems from my perspective that you're putting so much pressure on yourself to have each post land you a client that you're killing the fun.

Who knows, maybe you need a small break from art just to refresh and refocus. This is totally okay and it's totally normal. Maybe take a month off to pursue other interests.

Whatever you do, I feel very strongly that you'd regret quitting when you're on your deathbed. You have too much talent to throw in the towel and honestly, I'd be disappointed in you for wasting your gift.

You never know who you could've impacted with that next post that was never published.

If you're like me, you enjoyed Instagram in the beginning because you loved creating and you posted because it meant something to you. You created and shared because you found joy in it.

Somehow things shifted. We now post because we need the engagement, affirmation or job inquiries to feel worthwhile and purposeful as an artist.

Maybe you do need a day job like programming that can pay the bills. I rock a day job and while it makes me discredit myself sometimes, I know it's fueling the means to pursue Perspective-Collective without the financial stress.

I should note, don't just get a job in a field because it'll net you the most money. Usually, that comes at a cost of killing the passion and adding more pressure. Get a job delivering pizza if it means you can still come home and find time and enjoyment in creating.

A Plan of Attack

When you do find your groove again and want to attract clients, here's a few things I'd do differently.

First off, have a legit website that is a hub for all Gosha on why they should hire you. Show off your personality and show the work you want to attract. Right now, Behance and Instagram are your tools but you need a home base that doesn't rely on a social platform as you are playing by there rules.

Next, maybe do some type of outreach. It may be uncomfortable but hit people up locally that could use your services and offer them out pro bono at first. I did my first 3 murals for free before I attracted paid gigs. It sucked but it was worth it in the long run.

Make sure to document the process from beginning to end. Not only should you share it on your social platforms but take it another step further and create case studies on your site. This will allow future clients to see your process and how you get an end result.

Finally, always remember that the inner critic is going to attempt to convince you that you don't have what it takes. Other people may agree with the critic and tell you maybe this isn't for you. I say fuck 'em.

I have to talk myself off the edge from quitting all the time. It's all apart of taking the shit in stride which makes you appreciate the sunny days when things go right.

You certainly have what it takes and you've barely scratched the surface of what you'll accomplish down the road.

Maybe full-time freelance isn't in the cards for you like it's not in the cards for me anytime soon? That's totally okay.

Don't let the inner critic block you from seeing the signs the universe could be sending you.

Whatever you do, don't forget why you began creating in the first place as that's what matters most.


Much love from Iowa,




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Jan 31, 2018

Showing Your True Self in Your Work

I get it, sometimes it's hard to show your true self in your work. We live in a world where we are taught that hyper-curation is the key to success.

However, what if people want to know the human behind the account?

What if a business wanted to hire a specific personality for their brand that created that work?

I think these are strong questions you should ask yourself to see if that is the missing factor in building your brand. This can also help attract an audience that cares not only just for your work, but for you as well.

Someone who I think is an absolute pro at this is my friend Adam Vicarel who operates Vicarel Studios out of Denver, CO. He's amassed a large audience from his design, direction and outdoors vibe he pours into his lettering and branding.

The OG's of Instagram Lettering

Adam and I go back to the early days of Instagram lettering where both of our work was dog shit. We become good friends over the years and I've watched him blossom to a point where he's full-time freelance landing clients like Lennox Air and Sharpie to name a few. He also does public speaking and teaches lettering workshops all while making sure he has ample enough time to disconnect from the daily hustle to enjoy life at a slow pace traveling.

I felt spoiled and humbled to have this conversation as he vomits a heavy dose of value that I know you'll enjoy as much as I did.

In this episode, we dive deep into:

  • the sunshine and rainbows mixed with the dirt and wounds of freelancing
  • turning on the business switch when owning your creative business
  • writing proposals, pricing your work and pitching
  • showing the human side of your brand
  • working your ass off being ready when the big leagues call
  • and so much more...

Adam is doing some amazing things and if you're wanting to learn hand lettering then I highly advise checking out his online Hand Lettering Course for Beginners for $40.00 $29.99.

Also, be sure to follow him on Instagram and say hello. He's quite the pleasant fellow.



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Jan 24, 2018

Master of One Podcast

In a world clouded in a mist of negativity, sometimes you find a bright pocket of positivity. That bright pocket (really I'm thinking hot pocket) of positivity is no other than the terrific trio of the Master of One Podcast.

I met Luke, Patrick and Andrew a few years back at Creative South as they had a sign-up sheet that filled up fast for podcast spotlights. These jolly souls bring a lot of niche knowledge from their respective sources of mastery.

Every week they bring you the latest in games, design and film from their world and they have some of the biggest names in the creative industry drop by to share their process and advice.

Listen each Tuesday as they talk about the latest happenings around the community and what cool new items you should be spending your money on. Then listen again on Thursday when they talk with a guest celebrity artist from one of our industries.

Not only will this be entertaining because these dudes love to give each other shit, but In this episode we discuss:

  • How they created a platform to spotlight other creatives
  • Pushing your side hustle to a full-time reality
  • Not being afraid to ask for help
  • Being consistent, not perfect
  • Getting the scoop on the hottest games and films you can feast on

I have no doubt you'll enjoy what they guys put into the world. Definitely, check out the Master of One Podcast and continue the conversation with them in their Slack Channel.



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Jan 17, 2018


Content tells stories and everyone has a story and has the ability to tell a story. The means are there to learn. Find the best way that YOU can tell a story whatever medium that may be.

If you're a content creator and this doesn't set you on fire to make something that matters than what the hell is wrong with you?!

My buddy Ben Hagarty, aka BenRealVsWorld knows a thing or two about creating content. He’s been creating content on Youtube before it was big and now he’s in LA as a content creator for the likes of Schoolboy QKendrick LamarChris BrownMary J. BligeEA Sports and Madden Football.

I could keep that list going but you get the point, he's the real deal.

Ben is a local legend in my stomping grounds of Cedar Falls, IA. He's a role model when it comes following your dream and taking a risk when you catch a glimpse of what you’re capable of creating.

From creating music in his parent's basement to crashing on air mattresses that needed bubble gum to fill holes, the road to where he is today hasn’t been easy. It's been a slow and steady climb and I guarantee he'd have it no other way.

Black With No Cream

He’s the host of the Black With No Cream Podcast which is also a private Facebook Group Community for Content Creators which we cover more in this episode.

He’s an insanely talented individual but most importantly, a humble down to earth dude who doesn’t forget he came from a little town in bum fuck Iowa.

In this episode we talk about:

  • Saying yes and figuring it out on the fly
  • Getting a taste in order to take a leap
  • Bringing value and being consistent
  • Telling stories and creating an experience with content
  • Taking initiative and being willing to do what others won't



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Jan 10, 2018

Melting Faces With Mark Caneso

Ready for some down to earth advice and have your face melted with mind-bending letterforms? If so, you're in for a treat as I have a very special guest on the show today none other than Mark Caneso.

Mark operates under the name PPRWRK Studio and runs PSTypeLab which is a Type Foundry and home for his products.

Side note: I'm currently loving the shit out of his custom Apple Pencil wraps.

Not only does Mark create amazing typefaces you can find on Adobe Typekit like Hatch, Quatro or Neplus, but he’s made a name for himself pushing letters to the extreme.

His Instagram will make your brain hurt in the all right ways with his ambigrams, encrypted messages and wild experiments.

Not only is he crazy talented, but he’s a genuine down to earth guy who shows you behind the scenes of his process which I highly respect.


In today’s episode, Mark gives you a permission slip to:

  • constantly play
  • share unpolished work
  • break the rules
  • push the boundaries
  • create things you want to see
  • and so much more...

I think you're going to find a lot of value in this episode. I was a sponge the entire time and there were multiple areas I found that I can push my boundaries more instead of playing it safe.

When you're done listening, ask yourself how you can take that piece of work you created and push it to the next level?



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Jan 3, 2018

Rise Up to the Challenge

What did you accomplish in 2017?

Did you build or work on something you can be proud of?

If so, you have a chance to build on that momentum in 2018.

If not, you have a clean slate to get your hands dirty and put in work.

I say it all the time, but you have insane amounts of potential buried inside you. Yet the road to mining it won't be easy.

You're gonna deal with plenty of shit to get to the sunshine as mentioned in last week's episode.

This year is your opportunity to rise up to the challenge of taking initiative, being prepared to say yes and knowing when to say no.

Create Your Own Door

Opportunities are out there to be had, but they won't knock if you haven't built a door. This one is straight from Tony Diaz of Industry Print Shop on episode 56.

It all boils down to being proactive instead of reactive.

I wouldn't be where I am today had I not gotten uncomfortable and started sharing my art on Instagram.

I'd be stuck in my last miserable day job had I not busted my ass working outside of work to build a stellar portfolio.

You can't sit around expecting opportunities to be wrapped up in a Gucci bow and gracefully fall into your lap.

Nothing in life worth having comes easy and to achieve something you've never had, you have to be willing to do something you've never done.

Creating your own luck by building a door looks like:

  • sharing the early stages of your work even though it looks like trash to you
  • starting a side project and marketing yourself through social media
  • reaching out to someone to collaborate with even though they may say no
  • going with your gut even though others advise against it

Get out of the bitching and complaining business. Be proactive, hire yourself and join the door building business.

Be Prepared When Opportunity Knocks

Building a Door Through Blogging

Back in June 2015, I took the initiative and started blogging. To be honest, I sucked ass in the beginning, but little did I know I was launching my public speaking career.

Only a year into blogging, I was offered my first speaking gig by my good friend Diane Gibbs in February 2016. Diane is a door builder for other people and she makes things happen. The opportunity she gave me was a keynote at a conference called Flourish in Mobile, AL with attendance ranging from 100-150 people.

When she asked if I was interested, every bone in my body wanted to scream out "no."

What If I Said No?

Looking back on it now, this was a monumental moment in my creative career. If I would've declined the challenge, I wonder where I would be today?

Thankfully I said yes as I practiced my ass off and gave a solid first speech.

A few weeks later I got a call from Mike Jones, the creator of Creative South. He offered me a speaking slot at a conference that sells out at 800 people each year. Again, every bone in my wanted to scream no, but I rose to the challenge.

Since then I have spoken in front of hundreds of people at conferences like CropPop-Up Crop and WMC Fest. It's also helped me land multiple opportunities at local schools, events and conferences.

Blogging and speaking have since led to teaching workshops on how to prepare and give a killer talk.

Side note: I'll be teaching a workshop on this both at Creative South and Crop Conference in 2018.

If you're showing up and investing time into your self and your work, you're bound to manifest some opportunities. The question is, will you be prepared to act on them?

Want to help the show grow?

Consider supporting the cause on Patreon

Be Okay With Saying No

Something valuable I learned in 2017 was the power of saying no, even though I wasn't the best at applying it.

Simply put, "if it's not a Hell Yes, it's a definite Hell No."

That's an easy way to measure opportunities that come your way you'd think?

However, I got to a point where so many things felt like a Hell Yes. This caused me to grind myself to exhaustion and neglect relationships.

November was a hard lesson learned as I:

  • spoke at a conference in Texas
  • completed not one but two murals
  • taught a lettering workshop
  • got the podcast back to a weekly format
  • stressed myself the fuck out

This was all outside a 40 hour day job too. While these all seemed like Hell Yes opportunities, I could've said no to a few of them for the sake of my sanity.

Learning when to say no to a great opportunity isn't easy. It's hard to see past it and realize this isn't the last opportunity that'll come your way.

Something I'm also applying is writing down a short list of focus priorities within a season. In Q1 of 2018, my focus is solely on building the podcast and delivering killer speeches in February and March.

That means saying no to great freelance opportunities, teaching lettering workshops and anything else that pops up.

Knowing what's most important to focus on should hopefully make saying no to Hell Yes opportunities a little easier.

Stake Your Claim

No matter where you are on your creative path, I hope you constantly mine for that potential buried within you.

Stop looking for the easy trail and seek out mountains to climb in 2018.

It all boils down to how badly do you want it and what are you prepared to do to make it happen?

Rise up to whatever challenges come your way this year. Prepare for your opportunities that manifest from climbing mountains.

Remember, don't expect a damn thing in this world to be handed to you. Stake your claim and take it.



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