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Perspective Podcast

Do you want to pursue your creativity but are unsure where to start? Do you want to take your side project to the next level and attract clients? If so, then the Perspective Podcast is for you. Scotty Russell of Perspective-Collective wants to encourage you to scratch that creative itch as you don't know who you could impact when you share your work. Each week he dishes out short, fiery episodes to give you an extra push to make time to pursue something that's important to you. There will be adversity along the way, but these episodes are designed to keep moving your creative career forward. Keep showing up, keep putting in the work and keep creating...you got this!
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Now displaying: 2016
Dec 28, 2016

It’s Hard to Appreciate the Good Without the Bad

Are you one of those people who is claiming 2016 to be one of the worst years yet?

This seems to be the overwhelming perspective judging by the media.

Yes, 2016 had some low points:

  • The presidential election
  • Aleppo
  • North Dakota Pipeline protest
  • Racism
  • Terror attacks
  • Celebrities passing away
  • Etc.

I could keep going and I’m sure you have a few things on your mind that sucked ass too.

However, what are some of the good things happened, specifically in your life?

If you reflect long enough I guarantee you could find some high points to balance out the rollercoaster year we’ve experienced.

I mentioned it in the previous episode 20 but it’s hard to appreciate the good without the bad.

Seeing the horrible things going on in the world like the suffering people of Aleppo should make you stop and appreciate every little thing that you take for granted.

How amazing is it to have a roof over your head?

How great is it to sleep without having bombs going off all around you?

How freaking lucky are you to have access to food and clean water?

See my point?

So ya, 2016 wasn’t the greatest but you have a choice of which lens you choose to see the world through.

Going into 2017, my message is to encourage you to find the light within the darkness. Appreciate when things are going right in your life as you can’t appreciate the good without the bad.

Negative Attracts Negative

I believe in the Law of Attraction and have watched it work many good and bad things in my life.

It boils down to the concept of “Like Attracts Like.”

When you focus on the negative, you’re going to attract more negativity in your life. Your mindset and the thoughts you vibrate into the world manifest more of what you’re thinking of.

Think about it; you wake up one morning and it feels like nothing is going right:

  • You slept in too late
  • You stub your toe getting out of bed
  • You speed to work because you’re running late
  • You honk and scream because everyone is driving too slow
  • You clock in late and it seems to be everyone else’s fault

After all this you think to yourself, “What’s next?” or “How could this get anything worse?” and the next thing you know your day is spiraling out of control.

Did you ever think that maybe you’re doing this to yourself with your mindset?

Seriously, this used to be me. I held a grudge against the world for the majority of my life and I self-sabotaged myself for a long time.

Imagine the kind of day you could have if you took a hit on the chin and chose to keep moving forward?

What would happen if you chose to see through an optimistic lens and appreciated the good whether it be small or large?

Positive Mindset & Gratitude

On the opposite end of the spectrum of “Like Attracts Like” you have positivity and gratitude.

Life is always going to throw you haymakers but why be in the mindset of constantly looking over your shoulder and waiting for the blow?

When you can find light in the dark times, you begin to appreciate the little things that go right.

It doesn’t always have to be something major like hitting the lottery for things to go right. Something as simple as someone complimenting you or opening the door for you can change someone’s day completely.

This can spark a whole chain reaction of positivity for someone if they choose to be in that mindset.

Positivity and gratitude allow you to find the light within the darkness.

Your 2017 Creative Encouragement

As I stated in the intro, there are times where finding the silver lining may not feel possible right away. I’m not telling you to be a positivity robot.

Be a human but also realize you choose how you see the world—everything is perception.

If the first thing you do in the morning when you wake up is spill your coffee, shake it off and be thankful you can afford to have it.

When you see negativity shining in your Facebook feed, don’t give into it and go to YouTube and watch some cat videos.

Appreciate the good and enjoy the creative process of your life.

Make 2017 your bitch and choose to find the light in the darkness.

Key Takeaways

  • When you focus on the negative, you’re going to attract more negativity in your life.
  • See the world through an optimistic lens and appreciate the good whether it be small or large.
  • When you can find light in the dark times, you begin to appreciate the little things that go right.
  • Silver linings may not always be evident immediately and that's okay, you're human.

Show notes

Law of Attraction

Music: Blookah

Dec 14, 2016

My Nightly Ritual to Stop Reacting and Eat More Frogs

Taking a shot in the dark and guessing you’re someone who likes to get shit done.

I know for me, I get my jollies when I’m getting things crossed off my to-do list.

First things first, I’m definitely not claiming to be a productivity guru—I’m just a dude who’s trying to be more productive than busy.

I strictly want to share with you what’s been working for me as a creative … and of course what isn’t working.

What wasn’t working for me was winging it each day.

Whenever I go with the flow with no plan:

  • I feel like I’m reacting all day to things around me
  • I barely make any progress in a million direction
  • I make excuses for why I never have the time
  • I go to bed feeling like I got nothing done

Eventually, I stumbled across one little change that I began implementing before I went to bed at night: I started planning out the one main thing that needs to get done the next day to push me towards my goal(s).

This one main task is going to be called your frog. I’ll explain why in a second.

If you’re one to wing it each day and can relate to how I used to feel than seriously consider this underrated productivity tip.

Don't Eat Tadpoles Before Your Frog

Brian Tracy, the author of Eat That Frog, talks about keeping the most important task top of mind. That most important task is your frog and you must eat your frog first before you move to less important tadpole tasks.

When you’re winging it each day, you’re eating your tadpoles and possibly something completely unrelated first.

I hope this metaphor is making sense and I sincerely hope you’re visualizing eating frogs and tadpoles at the moment. :)

For me, I’m a one man army and wear a lot of hats in my business. There’s so much to do that I can’t go around guessing anymore as each day is a valuable opportunity to get to where I want to be quicker.

This applies to you too,

When you’re guessing each day, you’re reacting. If you’re reacting, you’re not fully focused on the main task.

Once I started planning out my frog the night before, I gained a ton of clarity and most importantly, I saw progress.

What is Your Frog?

My frogs tend to vary.

What makes my business go is writing, podcasting and drawing either for the podcast or for freelance.

When writing is the frog, I mind map my topic the night before so I can let my mind marinate on everything overnight. When I wake up, I know exactly what I need to do and there is no guessing… of course, this comes after coffee.

Without planning your frog the night before, you’re waking up and reacting. You can’t take action when you have to think about what you should be doing.

By planning your frog the night before:

  • you don’t have to guess what to attack the next day
  • you’ll accomplish more getting closer to your goals
  • you’ll quickly get more work down and find more free time

It’s all about creating a nightly habit so you can kick ass in your following day’s routine.

My Nightly Ritual

At 9pm every night, I have a reminder from my homegirl Siri set to notify me to ’plan out my next day.’

I go in my office or lay in my bed and write in my Passion Planner my 1, sometimes up to 3 frogs that need be eaten in order to move forward to the main goal (making Perspective-Collective a full-time business).

I go to bed shortly after and truly believe my mind is subconsciously planning for me so I can just wake up and do my thing.

If I showed up and got the main frog eaten, it was a successful day.

If there is more time in my schedule after eating the first frog, I know exactly the next frog that I need to devour.

Ready to Stop Reacting?

If you’re tired of winging it and going to bed each night feeling unaccomplished, try this one tip out.

What do you have to lose?

Each night, plan one thing that needs to be done the next day.

That’s it.

I’m not telling you to have to live by a strictly scheduled routine like I do each day. Hell, knocking out that one thing each day will not only help you get more done, but it’ll also give you more guiltless freedom in a day to do what you want.

Stop living a life of reacting every day.

Plan your frog the night before and I’m confident it’ll be your most underrated get shit done tactic in your daily routine.

Key Takeaways

  • Plan out the one main thing the night before that needs to be completed the next day.
  • Each day is a valuable opportunity to get to where you want to be quicker.
  • When you’re guessing each day, you’re reacting. If you’re reacting, you’re not fully focused on the main task.
  • You can’t take action when you have to think about what you should be doing.

Show Notes

Dec 7, 2016

Self-doubt used to be my best friend.

Hell, it still is as I continue to become more vulnerable and push my creative career forward.

Seriously, I feel like an imposter every day.

Why should someone take me seriously and why should someone care?

The imposter in me feeds me these objections:

  • You work a day job and am not a proven self-sufficient artist
  • You have student loan debt and no financial freedom
  • You don’t have prolific, big name clients*

It's really hard to not let this type of thinking bring me down. Yet at the same time, I realize that none of these things matter if I keep doing what I know and enjoy the most.

This episode is dedicated to showing you that you are not the only one facing an inner struggle each day.

I want to convince you that you are an imposter and that’s okay—it means you’re going in the right direction.

My Current Struggle

I’ll be honest; I’ve been in a brand identity crisis since about last year once I got heavy into blogging. Just when I think I have things figured out I begin doubting it all the next day.

One of my biggest struggles is how to position myself to the creative community and how to offer my services.

On one hand, I’m an artist / freelancer and my work is what got me any attention in the first place.

On the other hand, I feel I can serve a bigger purpose than just creating art—that’s where the blogging, speaking and podcasting manifested from.

With art, I’m extremely confident in my abilities compared to the boy years back who was terrified to share his work with anyone.

Confidence continues to build especially since taking up freelance again. I’m getting great clients who pay great because they know they are working with a specialist.

I'm a specialist because only I can do what I do best—it took a long time to realize this. Although people can and do rip my style and work, no one else can replicate the message and context I inject into it.

This applies to you too!

I’m good with this part of my brand. When I’m creating, I’m in the moment and feel the most alive. It’s truly the only time I’m not dwelling on the past or laser focused on what’s next in the future.

However, the doubt creeps in with the ‘influencer’ side of my brand for lack of better terms. By influencer, I’m essentially saying I am using different channels like writing and speaking instead of just art to encourage creatives.

I don’t understand why but I’ve been convinced I had to separate these two identities within my business.

I ask myself:

  • Can Perspective-Collective really house the artist / freelancer along with this influencer role?
  • Can I have an umbrella job titles that combines these both?

I realize I’m extremely over thinking things but this is a real pain point for me.

Practically every piece of creative motivational content I’ve produced since pursuing this path has made me cringe when I hit publish.

There is this element of feeling fake for many reasons:

  • I’ve lacked clarity on how to communicate what it is I do outside of art.
  • I’ve been filtering myself for the longest time trying not to offend people.
  • I’ve felt corny and hella cheesy with the majority of my messaging because I couldn’t be my true self.

These are just a few reasons.

I know I am more than art, but I don’t know how to communicate this.

I’ve been called a coach, influencer, consultant and mentor several occasions so I thought this is the route I needed to go.

I should probably use my audiences' language right?

I tried giving myself the title of “Creative Coach” or “Creative Mentor” and I died a little bit inside every time I called myself it publicly.

It just doesn’t feel right.

Sadly, since I have been speaking more at conferences, I’m terrified of my idols thinking I’m a corny piece of shit.

I don’t want to care what they think but damn, I really do care.

The imposter within me tears me apart day-by-day as I feel I’m proclaiming I’m something I’m not.

It screams, “Scotty, you’re a 28-year-old artist who has a day job. Why the hell should anyone take you serious with a title like Creative Mentor?”

Only recently have I been able to cope with this serious but not serious dilemma. It’s been through a quote I recently heard and being vocal about my problems with people like you.

Why It’s Okay to Be an Imposter

This past October I got the opportunity to hear Nathan Barry speak—let me tell you he has a fantastic presence on stage. His message of focusing on what works and dedicating yourself to it really stuck. However, there was a point he made that cut deep into my core.

[perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]“If you feel like an imposter, you’re going in the right direction.”[/perfectpullquote]

[ctt template="2" link="DAVG0" via="no" ]“If you feel like an imposter, you’re going in the right direction.” - @nathanbarry[/ctt]

I needed to hear this.

I needed to hear that even the juggernauts of the creative industry feel like imposters.

This is a normal feeling.

I repeat, this is a normal feeling.

I’m 28 years old and I’m not supposed to have everything figured out. Adversity and self-doubt are pre-requisites when pursuing your creative career.

This isn’t supposed to be easy, but it’s about showing up each day and figuring out what works and what doesn’t—and currently, me forcing myself to step into influencer role and titling myself as a ‘creative mentor’ just isn’t panning out.

[ctt template="2" link="DAVG0" via="no" ]Adversity and self-doubt are pre-requisites when pursuing your creative career.[/ctt]

Be Comfortable With Your Identity

The day I picked up a pencil (or a crayon), I immediately became an artist.

When I’m buried in my grave, I will be an artist.

Right now in my life, I am an artist who does hand lettering and illustrations. I’m also just a fellow creative who is in your corner cheering you on to do great things with your work with my podcast.

If you want to call me a mentor or a coach, that’s cool. I’m not going to label myself that.

I can’t continue to force something that doesn’t feel right.

This will all happen in time.

I can’t force myself overnight to become the future version of myself I envision n 5–10 years. It doesn’t work that way.

As I share my struggles, I’d love to hear from you:

  • What are you struggling with right now?
  • Where do you feel like an imposter on your creative path?

Shoot me an email at Scotty@Perspective-Collective.com as I will read and respond.

I want you to realize you’re not alone and even the people you look up to deal with this.

Stop forcing something that doesn’t feel right. It’s important to follow your intuition and trust your gut.

If something feels off and it has for awhile, reevaluate things and find people who you can talk to.

It’s been huge for me to get this off my chest and I’m finding massive amounts of relief in sharing this with you.

So in conclusion, my name is Scotty Russell, and I’m an artist who does illustrations and hand lettering.

I’m also an imposter and that’s okay.

Key Takeaways:

  • You are not the only one facing an inner struggle each day.
  • If you feel like an imposter, you're going in the right direction.
  • No one else can replicate the message and personality you inject into your work.
  • Adversity and self-doubt are pre-requisites when pursuing your creative career.
  • Show up each day and figure out what works and what doesn't.
  • Trust your gut and stop forcing something that doesn't feel right.

Show Notes:

Alex Blumberg - This American Life

Nathan Barry - Authority

.

Nov 25, 2016

Notify the Universe and Show the Work You Want to Get

I can remember way back during the bowl cut and JNCO days as a kid and how lit Friday nights were. I’d lounge on the couch watching TGIF and have a whole frozen pizza to myself.

Ya, those were the good days. It sparked my obsession with pizza because I grew up picky with a small desire to try other foods.

Don’t get me wrong, a frozen pizza is still a delight, but I’ve graduated to delivery and I’m not talking Digiorno.

I’ve been doing little pizza doodles forever yet I never really started sharing them till the past few years. I’m learning to embrace this little quirk of mine because:

  1. it reminds me that I don’t always have to take myself so seriously
  2. it reminds me to have fun and constantly experiment

While the context behind this seems random, I assure you there is a point to this all.

I recently came across this sweet Dominoes Pizza box design. The craft and attention to detail blew my mind. You would’ve thought this $10 Large 3 Topping Take Out only pizza would’ve cost like $40!

It’s crazy the subjective value art can bring to something and I want the opportunity to do this.

Seeing this pizza box inspired me to create this type of subjective value for a brand.

This is where I’m getting to my point.

How would anyone know to hire me for a custom pizza box design if I don’t show this in my artwork?

I’m a huge advocate for showing the work you want to attract and be known for. I put my money where my mouth is and went on Amazon and purchased 50 pizza boxes to get to work (I’d like to thank Terence Tang of Tinlun Studio for the idea).

This episode is me shouting to the universe what kind of work I want to attract. It may not happen immediately, but if I continue to show how much fun I have in creating clever pizza art, I have no doubt over time it will be seen by the right person who will give me that chance.

Who knows, maybe I’ll even get paid in free pizza for life?

Without further ado, here are 11 life lessons learned from loving pizza.

Fair warning, these can get pretty cheesy. Pun intended.

1. You can’t make everyone happy, you are not pizza

Stop focusing on seeking everyone’s validation. It’s impossible to please everyone and have everyone like your work.

Put out work you’re enthusiastic about and the right people will resonate.

2. Pizza always has my back
Life is full of highs and lows. During the lows, it’s important that you have people around you who have your back.

Surround yourself with people of high character and who aren’t assholes. It doesn’t have to be pizza.

3. Don’t step on my pizza
Everything holds something of value to someone. Just because you don’t like it doesn’t mean you can’t accept them and what they like.

And for the love of everything good in life, don’t disrespect someone and step on their pizza.

4. Slice life
It’s hard to believe that life isn’t all about pizza, but I’m a strong believer in having something you’re passionate and driven about in life.

What purpose are you fulfilling?

Where can you bring value to yours and someone else's life?

5. Pizza on my mind all the time
I don’t know about you but when I have a good idea or riding a lot of momentum in life, I have a hard time turning my mind off.

When you have that one thing you can’t stop thinking about, I feel it’s your intuition giving you an internal pull in the direction you’re supposed to go.

Trust your gut, even if you ate too much pizza.

6. I will draw for pizza

I desperately want you to understand that it’s possible to generate an income doing what you enjoy the most.

For me, this is drawing and I never in a million years would’ve thought it was possible to make a living off it.

It’s possible and you are capable and I’m determined to show you.

7. Little slice of heaven
Plain and simple—enjoy the little things in life.

Whether you found a dollar bill on the ground or have a delightful frozen Jacks pizza all to yourself—showing gratitude for the little things in life makes life a lot more enjoyable.

8. Pizza is life
Life is all about you, yet it’s not all about you.

First off, I believe you can only help others if you take care of yourself first.

Secondly, I believe we exist to serve others and make a difference.

Cultivate your talents and put them towards a significant need in the world. The more 'good' you do for others the more 'good' comes to you.

It’s called Karma.

9. Pizza lovers unite
After experiencing being in the middle of a flood back in September, I was blown away to see how the community rallied and bonded together.

We weren’t born to build barriers and divide due to religion, political views or race. Underlying all of that crap is timeless principles and the ability to love one another.

We are all team human in the end.

10. You wanna pizza me?
I grew up biting my tongue when I felt I had something important to speak out about. It spawned from my desire to please everyone and to avoid confrontation.

The person I am striving to become realizes at times you have to speak out and fight for what you believe in—no matter if it creates uncomfortable situations.

At least at the end of the day, you can sleep knowing that you spoke what was on your mind.

11. I hate when people steal my pizza
I’ve stolen things in the past and I feel like a dick for doing it.

I’ve lost respect for myself even if it was over petty things like taking someone else’s Bud Light out of their cooler during a tailgate party.

These things still haunt me and I’ve spent years trying to redeem myself for it.

Everything in life must be earned and it’s a crude act taking something that isn’t yours that you didn’t invest precious time in your life to deserve.

Show the Work You Want to Get

What is it that you urge to do but think it’s impossible?

If you’re a skater and want to make art for a big time skating brand, you should be blowing up your social feed with amazing skate deck art and tagging / using every hashtag with every brand.

The universe can’t deliver you the job of your dreams if you’re not actively showing it that you’re wanting it.

Your dream isn’t going to be delivered to your front door like a hot, piping pizza. You have to put in the work and show the work you want to get.

Who knows what will come out of this episode or all these pizza drawings? At least I’m being intentional and having a blast doing something I love and that I feel I’m good at.

Showing the work you want combined with the following 11 life lessons is sure to get you to a point where you will be fulfilled by doing great work for great people…….and filled with a full stomach.

It will never happen by wishing and not doing.

Key Takeaways

  • Art can bring massive amounts of subjective value to something
  • Show the kind of work you want to get and attract.
  • Be enthusiastic about the work you’re putting out.
  • Let the universe know that this is the type of work you’re wanting back in return.
  • No one is going to know you are passionate about doing this type of work if you don’t let it be known.
  • Cultivate your talents and put them towards a significant need in the world. The more 'good' you do for others the more 'good' comes to you.
Nov 13, 2016

This episode of the Perspective Podcast is about overcoming the divide that the latest Presidential Election has caused. The election of Trump has seemingly compelled people to lash out and treat people like shit due to their differences.

On the other hand, the losing party has lashed out and acted childish as well. It's truly one side against the other and has made the US a breeding ground for teaching and raising the youth up in hate.

I believe it's our human duty to get over our differences and look past the barriers of culture, race, religion, opinions, etc. We have to start playing our roles of putting something positive back into the world to show people there is hope for the human race.

I don't care if we don't see eye to eye or if I agreement with everything you stand for, but at the end of the day you and I are human and I can accept you.

Be kind and don't be a dick. We have enough of them already.

Nov 9, 2016

Have you heard of Inktober? It’s an awesome drawing challenge created by the talented Jake Parker that requires consistency and commitment.

Throughout the month of October, artists across the globe are challenged to create a daily drawing.

That’s 31 drawings if you aren’t sure how many days are in October. :)

After being heavily involved in the business side of Perspective-Collective for the past two months, I was eager for a drawing challenge. I’m actually surprised I’ve never jumped at a commitment like this before because I’m infamous for piling projects on my plate.

The challenge has recently ended and it solidified that I’m a freakin’ pro at committing to being consistent……..at things that aren’t always best to focus on at a given moment in time.

You see, consistency and commitment are great. There are huge benefits to developing these disciplines which I will cover in a bit. On the other hand, there are also consequences when you’re not focused on the right thing at the right time.

I want to show you both ends of the spectrum in hopes you will focus on consistency and commitment in the right areas of your creative career.

The Benefits of Consistency and Commitment

I credit much of any success I’ve had with Perspective-Collective to consistency and commitment.

Both have provided me:

  • confidence and growth in my art, writing and speaking
  • a steadily growing audience
  • great freelance opportunities
  • a recent successful product launch over at WeeklyContentChecklist.com
  • a constant stream of new knowledge
  • great interviews with well-known blogs and podcasts
  • etc.

I’ve learned that focusing on the right thing at the right time leads to greater rewards and growth. This was the case with a consistent commitment to drawing, blogging, and now podcasting.

The results, routine and discipline you develop far outweigh the initial pain points of getting started.

There’s no question I put the right focus in these areas, but there are other areas I focus on that hold me back from the overall vision.

That’s where you run into problems.

 

The Inktober Mistake

Back to Inktober—while it was fun, looking back on it now I see it wasn’t the best decision.

Here’s why….

My goal is to make Perspective-Collective a self-sufficient, full-time gig within the next 5 years so myself and my wife can work from home. The problem is that I’ve accrued a shit ton of student loan debt from attending a private college.

Let’s be real, I have over $65,000 of student loan debt I’m being suffocated by—not to mention a mortgage and a car loan.

When you look past the follower count and the life I portray through social media, you can see this life I'm living isn't so glamorous.

I would trade many of you in a heartbeat in order to have the financial freedom and the daily stress off my back.

I’m not making enough at the day job to pay off debt and save at the same time, but I'm determined and will achieve this goal. However, the only way I’m able to this is by pursuing projects that will allow me to knock out this debt quicker.

This means I’ve had to start freelancing again—which has actually been fun and I've worked with some awesome clients. I've also begun building digitally based products like my recent Weekly Content Checklist.While posters, t-shirts and patches are nice to haves, there is too much overhead and time that goes into them that I don't have.

On top of my current freelance and products, I’ve been managing my weekly blog, newsletter, podcast and a featured custom image to go with them all. While these may not be making me money, they are pivotal to where I see my business going.

This isn’t a boast saying I can manage a commitment like Inktober with my current project load—this is me publicly telling you that I’m a fucking lunatic.

Cramming more activities to my already over-scheduled life did more damage than I expected.

  • I stressed myself out repeatedly.
  • I missed opportunities to spend quality time with my wife. (no devices and no drawing)
  • I missed opportunities to hang with my family and friends.
  • My split focus hindered me from having the best product launch possible.
  • My content became diluted in blogs and podcasts.
  • I lost sleep
  • I killed my normal routine
  • I missed days at the gym

Honestly, the only positives were the fact that I had fun developing a new style in my daily experiments. I guess this new refreshing perspective is a plus too.

When Consistency and Commitment Hold You Back

When I commit to something I’m all in. There’s no turning back as I pride myself in following through in everything I say I'll do.

This pride can produce negative consequences as I mentioned before.

When you’re head is down grinding away in the wrong direction, you’re not looking up towards your vision.

[ctt link="9hd0D" template="2"]When you’re head is down grinding away in the wrong direction, you’re not looking up towards your vision.[/ctt]

You lose sight of the trophy and miss the mark on what's in front of you.

For me, I was so wrapped up in my commitment to Inktober that I wasn’t all-in with the one thing that mattered most—drawing my way out of debt to reach my dream.

Inktober didn’t help me speed up the process of paying off debt—it took my focus away from the things that would get me there.

By consistently committing to things that don’t align to the vision, you're splitting focus and spreading yourself too thin.

This reflection has made me recall the book Essentialism by Greg McKeown. Instead of multiple priorities, focus on the highest priority that will get you to where you want to be in life.

This is what matters most.

What Are You Focusing On?

Maybe you think I'm being too hard on myself and that I'm a fun hater.

Believe me, if you know me you know I like to have a good time. However, I’m in a season of my life where I know what I want and I’m determined to figure out how to get there.

This means I need to crack down harder on shiny object syndrome—which is being distracted by the latest and most fun thing around.

I can't promise that I won’t slip up from time to time, but not on a 31-day binge commitment like Inktober.

This isn’t about being perfect, this is about proving to myself how serious I am about my goals.

My intentions aren’t to get pity from you. I want this self-inflicted stressful month of October to serve as a reminder for you to be wiser than me.

Stop feeling like you have to be above average at everything. You don’t and it’s okay to say no to adding something to your plate.

Be the person who thrives in one or two things that will get you to your creative goals quicker. Not the person making minimal progress in a million directions.

Focus on the essential and then become a consistent and committed freak of nature.

Key Takeaways

  • Focusing on the right things at the right time lead to greater rewards
  • The results, routine and discipline you develop far outweigh the initial pain points of getting started.
  • By consistently committing to things that don’t align to the vision, you're splitting focus and spreading yourself too thin.
  • When you’re head is down slaving away in the wrong direction, you’re not looking up towards your vision.
  • Instead of multiple priorities, focus on the highest priority that will get you to where you want to be in life.
  • Avoid the distraction of shiny object syndrome
Nov 2, 2016

In this episode of the Perspective Podcast, Scotty discusses his current top 3 podcasts that will help you elevate your creative brand.

Audio is one of the best formats for learning something new every day on the go. You can consume them while your working, showering, doing yard work or even just relaxing. If you don't have time for books then podcasts are for you.

The 3 top podcast Scotty recommends are:

  1. The Creative Pep Talk Podcast with Andy J. Miller

    This podcast is for creatives who are pursuing a career in freelance while making great art for a living. However, it's more than that in my opinion and I believe it focuses on creative personal / professional development.

    his quirky sense of humor and laid-back approach really elevates his honest advice on building your creative career. He has this magical way of blending metaphors and storytelling to paint a vivid picture that inspires action.

    His “not taking himself so seriously” approach really helps me articulate my own thoughts and to not be so serious myself all the time.

  2. The #AskGaryVee Show with Gary Vaynerchuk
    The reason I find the show so valuable for creatives is because he gives you a real-time pulse of what’s going on in the world with social media and business marketing.

    We live in a digital age and getting the inside scoop of what’s working, what isn’t and what’s coming in the future is a sure fire way to keep you ahead of the creative curve.

    He’s got some killer books / audiobooks too that I suggest checking out.

    - Crush It
    - Thank You Economy
    - Jab, Jab, Jab, Right Hook
    - The #AskGaryVee Book

  3. Building a StoryBrand Podcast with Donald Miller
    This podcast is focused on clarifying and projecting your message in a noisy world.

    Knowing your message with help you:

    - gain more traffic
    - convert more leads
    - make more sales for your growing brand

    Each week, Donald Miller interviews some of the top influencers across the world. You get an inside look into how these people became successful as they share practical tips you can apply immediately.

If you want a list of all my recommended podcasts and audio books, check out my resources page: Perspective-CollectiveResources.com

Oct 26, 2016

Your Dream is Possible When Quit Making Excuses and Start Taking Action

How awesome would it be to have the motivation and time to pursue your creativity outside your day job?

Excuses will always be readily available.

Do you want to go to the grave knowing you never took a shot at trying?

I think I know the answer so here are 4 ways to find the motivation and time necessary to pursue your creativity outside your day.

1. Less Talking and More Action

  • Getting started in something is the hardest part of anything.
  • That’s the thing, motivation is not a source of energy—it comes from the act of doing.
  • Motivation will find you when you commit and begin your work. It steadily flows when the rubber meets the road.
  • struggling with setting up a blog and podcast

What helps me take action:

  • Setting a deadline
  • Creates urgency
  • Holds you accountable

2. Trim the Fat

  • we all have the same 24 hours in a day
  • people accomplish more because they trim the fat
  • You can never find time but you can make more time by saying no and killing your time wasters.

What are you consuming that’s taking up your precious bandwidth?

Are you:

  • Watching hours of Netflix each night?
  • Playing endless rounds of video games?
  • Scavenging YouTube for the best cat videos?
  • Socialize with friends each night?
  • Hanging with unmotivated influences?

Save the ‘not having the time excuse’ when you clearly have plenty of fat to trim in your consumption schedule.

3. Develop Routines and Rituals

Routines and rituals allow you to mindlessly act on your creative goals.

I’m a normal human just like you, yet in a week I:

  • Work a 40 hour day job
  • Hit the gym 4–5 days per week
  • Produce a weekly blog
  • Produce a weekly podcast
  • Produce a weekly drawing (October I’m doing a daily drawing!)
  • Manage to promote my content through social media
  • Respond to every message and email people send me
  • Listen to podcasts and audio books to develop my mind and business
  • Spend time with my wife and two cats

Create:

  • morning rituals
  • lunch rituals
  • after work rituals
  • before bed rituals.

These rituals have trained me to get in the zone and ditch the thinking.

4. Gut Check Yourself

It really boils down to how badly do you want it?

If you can look yourself in the mirror and say you want it badly, than you your actions need to speak louder than your words.

Objections: What if I have kids?

Check out these creatives grinding on their dreams with kids:

There are no excuses—either you want it or you don’t.

Saying you don’t have time needs to stop. If you’re sitting on the couch each night glued to a tv or out socializing, you have no room to complain.

I promise you, nobody wants to hear that shit.

What’s Your Next Move?

What I hope to accomplish:

My goal is to help people like you discover that one thing you love and I want to show you it’s possible to pursue it.

The more time you make for your dream, the closer your dream becomes a reality. Motivation will find you when you’re working.

So what’s your next move?

Are you tired of making the excuses?

No one is going to hand you your dream.

If you want to pursue your creativity outside your day job, it comes down to taking action and getting started.

Figure out the first step now and stop “putting it off until tomorrow.” We all know how that works.

Oct 19, 2016

In this episode of the Perspective Podcast, Scotty talks about the importance of knowing why you do what you do. Most people think it’s what they do or how they do it that matters most when really those are byproducts that stem from your why.

People are attracted to your why. It’s the driving force for what you believe in. It’s the vision that inspires you to inspire others.

In order how to understand and clearly communicate your why Scotty breaks down the Golden Circle concept. Imagine a 3 ring diagram where:

  1. The inner “bullseye” circle is labeled Why
  2. The second middle circle is labeled How.
  3. The third outer circle is labeled What.

When most people start with the outer rings, my goal is to encourage you to work from the inside out.

There are 3 key questions to ask yourself moving forward:

  • Who are you helping?
  • How will their lives improve from their interaction with your brand?
  • How is the world different because your brand exists?

Knowing these will put you on track to build a healthy and successful personal brand. You will be able to attract the right audience and inspire action.

Simon Sinek - "Start With Why"

MLK - “I Have a Dream Speech

Cory Miller - Behind the Brand Podcast

Oct 12, 2016

This episode of the Perspective Podcast is about finding your sweet spot. It’s the 2nd part of a 3 part series of Laying the Foundation to Your Personal Brand.

The sweet spot can be defined several ways:

  • The intersection of your greatest strength and passion
  • The intersection of your greatest knowledge / skill with a strong passion point
  • Being equally good at what you love to do
  • Your vocation, life’s work or calling

Locating your sweet spot helps you place a ladder against the right wall. Instead of climbing up a wall leading down the wrong path, focus on an area of greatest strength and passion.

When finding your sweet spot, create two overlapping circles and create a Venn Diagram. Label the left side Strengths and the right side Passions.

Finding your greatest strength:

  1. Write down what you’re best at
  2. Consult a trusted resource
  3. Take a StrengthsFinder 2.0 Test

Finding your greatest passion

  1. Write down what you enjoy doing the most
  2. Don’t overthink it

By combining your greatest strength and passion, you’ll not only be about to own a specific content niche, but you’ll get to enjoy what you’re best at too.

It’s not something that happens overnight but you have the opportunity to create this circumstance if it doesn’t exist in the world.

Music by: Blookah

7 Habits of Highly Successful People Book

Eric Friedensohn - Efdot Studio

Andy Schneider, aka the Chicken Whisperer

StrengthsFinder 2.0 Book

Ken Coleman - Sweet Spot Speech

Aaron Draplin

Andy J. Miller

Jessica Hische

Oct 5, 2016

This week on the Perspective Podcast Scotty talks about the importance of laying a foundation to building a brand and growing an audience. This is the first of a three part series starting with understanding the valuable asset your story is.

The main points he covers are:

  • Building a successful platform with an audience starts with knowing who you are, what your gift is and why you’re doing it.
  • Along with time, your story is one of your most powerful and valuable assets.
  • When you share your story, you let others who may be in your shoes realize they are not alone with their struggles and fears.
  • Knowing who you are changes what you do.
  • One of the best ways I feel to reveal your story to yourself is through writing.
  • People will care if you tell a compelling story that frames the delivery towards benefiting them.

Music by: Blookah

Sep 28, 2016

This episode of the Perspective Podcast is a bit different from the previous episodes. Scotty's life was recently put on pause due to a massive flood that took over his hometown.

He talks about:

  • evacuating his home
  • the effects on his neighborhood
  • the safety of family
  • and the silver linings that underly it all

It's more of an update as he tries to remain in a creative routine despite the adversity surrounding him.

Music by: Blookah

Sep 21, 2016

This episode of the Perspective Podcast is stepping away from feeling the need to please others and cater your work towards their preference.

Scotty gives you 3 benefits you’ll experience once you retire from this business and focus on doing the work that resonates with you the most.

These benefits are:
1. The pressure is off
2. You can be yourself
3. The right audience will find you

Key Takeaways

- You have permission to enjoy what you create.
- Trying to create work that appeals to everyone means that it will resonate with no one.
- Embrace your unique abilities and think, speak and create from a place that is true to yourself.
- Your right message will find the right audience at the right moment.
- People are attracted to people who stand for something.
- Never alter your DNA as you were created to create.
- You can truly please the right audience once you are comfortable with whom you are as a person.

Big Magic: Elizabeth Gilbert
Music by: Blookah

Sep 14, 2016

In this episode of the Perspective Podcast, Scotty discusses the dangers of the Comparison Trap. He also gives you 5 steps towards enjoying the creative process so you can break the spell of comparison.

These steps are:

  1. Find Your Sweet Spot
  2. Experimentation
  3. Create From an Authentic Place
  4. Passion & Enthusiasm
  5. Vulnerability

Takeaways:

  • Understand that you are good enough, but these things never happen overnight for anyone
  • You need to have a vision in order to enjoy the process and the grind of creating
  • Take your inspiration and evolve it into something new and refreshing
  • Plagiarism is never cool
  • Put as much excitement and passion into your work as possible
  • People are attracted to those who relentlessly pursue the things they love and bring an energy to it
  • Getting transparent and sharing a vulnerable side of you that people can resonate with will help build credibility

Hand Lettering Inspirations:

Raul Alejandro
Ricardo Gonzalez
Jessica Hische
Doyald Young

Book Recommendation:

Show Your Work - Austin Kleon

 

Blog Post Series:

Creative South talk

Music by: Blookah

Sep 7, 2016

This episode of the Perspective Podcast is centered around breaking away from thinking and planning and dipping your toes in the water and taking action.

You can’t make progress by sitting on dry land. Yet, you also can’t commit and dive into the deep end when you're not confident in the direction you pick.

Scotty talks more in depth about:

  • you fail by default by never trying in the first place
  • Trying anything over doing nothing.
  • you having a difficult time finding clarity by getting trapped in the world of thinking and planning
  • it being impossible to be perfect, especially when you start.

Music by: Blookah

Aug 31, 2016

This episode of the Perspective Podcast is about thriving creatively wherever you live.

You don’t need to live in a big city in order to go online and:

  1. Find like-minded individuals in communities.
  2. Share your creativity with the world.

Scotty discusses how:

  • Communities are out there but you have to be proactive and seek them out.
  • Communities allow you to grow, get feedback, collaborate and build a tribe.
  • Through consistently sharing quality work, you put yourself one scroll or swipe away from getting discovered.
  • With the click of a button, you can share your creativity with the world.
  • By stringing together years of consistent work, you’re giving yourself a huge advantage to get noticed.

Seanwes community

Seanwes podcast

Music by: Blookah

Aug 24, 2016

This episode of the Perspective Podcast is about figuring out the secret to hitting home runs. This is an analogy for creating your best work and it’s done by putting out lots of work and swinging for the fences.

Scotty discusses:

  • The performance of your work doesn’t define you.
  • It takes a lot of bad and mediocre work to stumble across your best.
  • Swinging for the fences and pouring everything you have into your work.
  • Not focusing on perfection—higher volume and practice leads to quality.
  • Find ways to progress each time and experiment in the process.
  • Staying in the game when you face adversity.

Art & Fear” - A book on figuring out what your art is really about.

Music by: Blookah

Aug 16, 2016

This episode of the Perspective Podcast is about finding what you want in life and making a plan to get there.

Scotty covers:

- His experiences of doubting his abilities and career

- Dealing with the voices in your head

- Encouraging positive self-talk

- Protecting the vision with a plan

- Having some enthusiasm in the work you pursue

It’s important to be excited about what you’re working towards each day. There’s one thing that’s certain, by not taking action you will continue to stay caught up in the mundane day-to-day routine.

Music by: Blookah


Find me online at:
PRSPCTV_CLLCTV
Perspective-collective.com

Aug 12, 2016

This episode of the Perspective Podcast is about creating opportunities and attracting the results you want.

In order to make things happen in your creative career I suggest you:

1. Be Proactive
2. Invest Effort
3. Persevere

Opportunities and results don’t happen to those who sit back and wait. Getting lucky is a direct result from following these 3 rules as opportunities find those who are prepared and putting in the work.

How badly do you want it?

Music by: Blookah


https://soundcloud.com/blookah

Aug 10, 2016

This episode is about overcoming the resistance you have when sharing your creativity with the world. I also give you the 3 benefits you'll receive upon sharing that'll boost your creative career.

1