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Perspective Podcast

Do you want to pursue your creativity but are unsure where to start? Do you want to take your side project to the next level and attract clients? If so, then the Perspective Podcast is for you. Scotty Russell of Perspective-Collective wants to encourage you to scratch that creative itch as you don't know who you could impact when you share your work. Each week he dishes out short, fiery episodes to give you an extra push to make time to pursue something that's important to you. There will be adversity along the way, but these episodes are designed to keep moving your creative career forward. Keep showing up, keep putting in the work and keep creating...you got this!
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Now displaying: October, 2016
Oct 26, 2016

Your Dream is Possible When Quit Making Excuses and Start Taking Action

How awesome would it be to have the motivation and time to pursue your creativity outside your day job?

Excuses will always be readily available.

Do you want to go to the grave knowing you never took a shot at trying?

I think I know the answer so here are 4 ways to find the motivation and time necessary to pursue your creativity outside your day.

1. Less Talking and More Action

  • Getting started in something is the hardest part of anything.
  • That’s the thing, motivation is not a source of energy—it comes from the act of doing.
  • Motivation will find you when you commit and begin your work. It steadily flows when the rubber meets the road.
  • struggling with setting up a blog and podcast

What helps me take action:

  • Setting a deadline
  • Creates urgency
  • Holds you accountable

2. Trim the Fat

  • we all have the same 24 hours in a day
  • people accomplish more because they trim the fat
  • You can never find time but you can make more time by saying no and killing your time wasters.

What are you consuming that’s taking up your precious bandwidth?

Are you:

  • Watching hours of Netflix each night?
  • Playing endless rounds of video games?
  • Scavenging YouTube for the best cat videos?
  • Socialize with friends each night?
  • Hanging with unmotivated influences?

Save the ‘not having the time excuse’ when you clearly have plenty of fat to trim in your consumption schedule.

3. Develop Routines and Rituals

Routines and rituals allow you to mindlessly act on your creative goals.

I’m a normal human just like you, yet in a week I:

  • Work a 40 hour day job
  • Hit the gym 4–5 days per week
  • Produce a weekly blog
  • Produce a weekly podcast
  • Produce a weekly drawing (October I’m doing a daily drawing!)
  • Manage to promote my content through social media
  • Respond to every message and email people send me
  • Listen to podcasts and audio books to develop my mind and business
  • Spend time with my wife and two cats

Create:

  • morning rituals
  • lunch rituals
  • after work rituals
  • before bed rituals.

These rituals have trained me to get in the zone and ditch the thinking.

4. Gut Check Yourself

It really boils down to how badly do you want it?

If you can look yourself in the mirror and say you want it badly, than you your actions need to speak louder than your words.

Objections: What if I have kids?

Check out these creatives grinding on their dreams with kids:

There are no excuses—either you want it or you don’t.

Saying you don’t have time needs to stop. If you’re sitting on the couch each night glued to a tv or out socializing, you have no room to complain.

I promise you, nobody wants to hear that shit.

What’s Your Next Move?

What I hope to accomplish:

My goal is to help people like you discover that one thing you love and I want to show you it’s possible to pursue it.

The more time you make for your dream, the closer your dream becomes a reality. Motivation will find you when you’re working.

So what’s your next move?

Are you tired of making the excuses?

No one is going to hand you your dream.

If you want to pursue your creativity outside your day job, it comes down to taking action and getting started.

Figure out the first step now and stop “putting it off until tomorrow.” We all know how that works.

Oct 19, 2016

In this episode of the Perspective Podcast, Scotty talks about the importance of knowing why you do what you do. Most people think it’s what they do or how they do it that matters most when really those are byproducts that stem from your why.

People are attracted to your why. It’s the driving force for what you believe in. It’s the vision that inspires you to inspire others.

In order how to understand and clearly communicate your why Scotty breaks down the Golden Circle concept. Imagine a 3 ring diagram where:

  1. The inner “bullseye” circle is labeled Why
  2. The second middle circle is labeled How.
  3. The third outer circle is labeled What.

When most people start with the outer rings, my goal is to encourage you to work from the inside out.

There are 3 key questions to ask yourself moving forward:

  • Who are you helping?
  • How will their lives improve from their interaction with your brand?
  • How is the world different because your brand exists?

Knowing these will put you on track to build a healthy and successful personal brand. You will be able to attract the right audience and inspire action.

Simon Sinek - "Start With Why"

MLK - “I Have a Dream Speech

Cory Miller - Behind the Brand Podcast

Oct 12, 2016

This episode of the Perspective Podcast is about finding your sweet spot. It’s the 2nd part of a 3 part series of Laying the Foundation to Your Personal Brand.

The sweet spot can be defined several ways:

  • The intersection of your greatest strength and passion
  • The intersection of your greatest knowledge / skill with a strong passion point
  • Being equally good at what you love to do
  • Your vocation, life’s work or calling

Locating your sweet spot helps you place a ladder against the right wall. Instead of climbing up a wall leading down the wrong path, focus on an area of greatest strength and passion.

When finding your sweet spot, create two overlapping circles and create a Venn Diagram. Label the left side Strengths and the right side Passions.

Finding your greatest strength:

  1. Write down what you’re best at
  2. Consult a trusted resource
  3. Take a StrengthsFinder 2.0 Test

Finding your greatest passion

  1. Write down what you enjoy doing the most
  2. Don’t overthink it

By combining your greatest strength and passion, you’ll not only be about to own a specific content niche, but you’ll get to enjoy what you’re best at too.

It’s not something that happens overnight but you have the opportunity to create this circumstance if it doesn’t exist in the world.

Music by: Blookah

7 Habits of Highly Successful People Book

Eric Friedensohn - Efdot Studio

Andy Schneider, aka the Chicken Whisperer

StrengthsFinder 2.0 Book

Ken Coleman - Sweet Spot Speech

Aaron Draplin

Andy J. Miller

Jessica Hische

Oct 5, 2016

This week on the Perspective Podcast Scotty talks about the importance of laying a foundation to building a brand and growing an audience. This is the first of a three part series starting with understanding the valuable asset your story is.

The main points he covers are:

  • Building a successful platform with an audience starts with knowing who you are, what your gift is and why you’re doing it.
  • Along with time, your story is one of your most powerful and valuable assets.
  • When you share your story, you let others who may be in your shoes realize they are not alone with their struggles and fears.
  • Knowing who you are changes what you do.
  • One of the best ways I feel to reveal your story to yourself is through writing.
  • People will care if you tell a compelling story that frames the delivery towards benefiting them.

Music by: Blookah

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